Why I do what I do.
I spent 19 years at HSBC, starting in collections management, moving through sales leadership, analytics, customer experience, and eventually running the small business banking division for all of Canada. In that last role, I built a new division from scratch — from zero clients to over 12,000 and two billion in assets under management by the time I left.
Along the way, I led teams of 20+, launched centralized sales operations that outperformed national branch networks, designed quality standards for four global call centres, and built multi-channel client feedback programs from the ground up.
After nearly two decades in banking, I did a brief stint at RBC leading small business strategy execution during the HSBC migration, then made the decision that had been building for years.
I also co-founded Pro-Ridge Consulting, where we conducted operational audits and interviewed key employees to assess communication, governance, and process compliance for businesses in Montreal and Toronto.
Today, my clients are established business owners who've built something real and want to go further. They're not looking for theory. They want someone who will roll up their sleeves, bring structure to the chaos, and help them grow without burning out along the way.
